Should I Run Brand Name Ads? YES - Amazon FBA Advertising Tips

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Издатель Apr 22, 2021

Brand name ads - that is targeting your own brand name with a sponsored ad or headline ad, is a defensive measure to prevent competitors from encroaching on your brand. If they bid on your brand name, and get a sale, they can gain organic indexing which is hugely problematic.

Brand store example: https://www.amazon.com/momstir

Go to campaign management to make a brand name ad https://advertising.amazon.com/cm/campaigns

Add your brand name as a keyword target.

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.

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VIDEO TIMESTAMPS

00:00 - My Name is Steven Pope
0:10 - Brand Ads
0:50 - Always keep an active Brand Advertisement
2:13 - Defensive Play
2:33 - Brand Equity
2:55 - Competitors on Terms
3:37 - Risks & Key Words
5:09 - Phrase Match for Brand Name // Sponsored Product
5:39 - Headline Ad
6:20 - Customer Headline Image
6:57 - Thanks for Watching!!!

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