What is Amazon FBA - Private Label Seller - Amazon Business - Online Business - eCommerce Business

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What is “private label” on Amazon?

Private label is the process of a retailer rebranding/renaming a product that is already being manufactured on their own brand or label. Brands such as Walmart’s Great Value or Target’s Main Stays are both examples of private label products.

Even Amazon has its own private label products with Amazon Essentials and Amazon Basics. And according to Jungle Scout’s 2021 Amazon seller survey, this is the most popular Amazon business model, with 67% of sellers saying they used this method to sell on the platform.
Survey Conducted by Jungle Scout

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