Investing in Private Label Brands in Broad Marketplaces

Christian Salza is the Managing Director of Berlin Brands Group, a firm that creates, acquires, and grows brands globally. At Berlin Brands Group, Christian manages M&A responsibilities and drives global expansion. Before this, he held senior roles at multiple firms that built and sold brands online.

Christian has over 20 years of experience in corporate and start-up environments across Europe, the United States, and Asia. He is also a Board Member of Talentroad GmbH and a Member of YPO’s Berlin chapter.

Here’s a glimpse of what you’ll learn:
• What has sparked the recent interest in Amazon private label brands and what does the future hold for the industry?
• Christian Salza talks about the two types of FBA entrepreneurs
• How Berlin Brands Group helps new Amazon entrepreneurs maximize the value of their businesses
• Christian's thoughts on the best ways to find successful brands for sale
• What private label brands should do before they go to the market
• Christian shares his tips for investing in brands with broad appeal in different marketplaces
• How Christian helps brand owners determine the best time to sell their businesses
• The strategies Berlin Brands Group uses to achieve long-term success
• Christian's advice to investors who are buying Amazon-centric brands


In this episode…
With the recent interest in FBA private label brands on Amazon, most aggregators and investors choose to focus solely on brands within this marketplace. However, buying Amazon-centric brands may be limiting your growth potential. So, how can you broaden your investments beyond Amazon?

As Christian Salza advises, aggregators should consider buying brands in other e-commerce marketplaces. By optimizing the unique demand of each marketplace, you can scale your business to global success — without the limitations of the Amazon platform. This is the secret behind Berlin Brands Group, a firm that has been successfully acquiring and building private label brands for over 15 years.

In this episode of the Buy Box Experts podcast, James Thomson interviews Christian Salza, the Managing Director of Berlin Brands Group, about the value of investing in FBA brands in different marketplaces. Christian shares his advice for buying brands outside of the Amazon marketplace and explains how his firm evaluates potential brands for sale. He also talks about Berlin Brands Group’s strategies for achieving long-term success. Stay tuned.


Sponsor for this episode...
http://BuyBoxExperts.com

Buy Box Experts applies decades of e-commerce experience to successfully manage their clients’ marketplace accounts. The Buy Box account managers specialize in combining an understanding of their clients’ business fundamentals and their in-depth expertise in the Amazon Marketplace.

The team works with marketplace technicians using a system of processes, proprietary software, and extensive channel experience to ensure your Amazon presence captures the opportunity in the marketplace--not only producing greater revenue and profits but also reducing or eliminating your business’ workload.

Buy Box Experts prides itself on being one of the few agencies with an SMB (small to medium-sized business) division and an Enterprise division. Buy Box does not commingle clients among divisions as each has unique needs and requirements for proper account management.

Learn more about Buy Box Experts at http://BuyBoxExperts.com