Why FBA Aggregators Are Investing In Private Label Businesses

Chris Bell is the CEO of Perch, a technology-enabled consumer products company that acquires and operates Amazon FBA businesses at scale. Chris and his team help winning consumer products and brands maximize their reach and value by creating an unparalleled customer advocacy.

Prior to Perch, Chris was the former Head of Custom Supply Chain at Wayfair where he designed, built, and ran Wayfair’s in-house supply chain solutions which allowed them to deliver exceptional customer experience at industry-leading cost.


Here’s a glimpse of what you’ll learn:

• Why investors are paying close attention to FBA private labels
• Chris Bell shares what the next two years may have in store for private label buyers and sellers in the e-commerce industry
• Chris shares why he decided to go into the FBA private label industry and the most common issues he’s encountered in the process of acquiring products and brands
• What makes a “winning product?”
• How aggressive should aggregators be at finding brands that are ready to sell?
• The brand acquisition opportunities that are available for companies like Perch and the factors they consider before acquiring a brand
• What makes Perch different from other FBA aggregators?
• What value does FBA investors get out of their portfolio brands?
• Chris shares how he became a fundraiser raising capital and how utilizing software tools can help build better brands


In this episode…

The landscape of FBA businesses is changing quickly, and what used to be a limited market has become a hotspot for investors. Smaller brands are looking for that much needed edge over the competition and FBA aggregators are always on the lookout for that brand that offers an award-winning product.

Chris Bell specializes in acquiring and growing these businesses to realize their untapped potential. He shares that while private label brands are a hot commodity these days, FBA aggregators and investors are still meticulous about which brands to acquire and invest in. It’s not enough for a consumer brand to be doing good now, it has to have potential for continued growth.

Join James Thomson in this episode of the Buy Box Experts Podcast as he interviews Perch CEO, Chris Bell, about private label business acquisition. Tune in as he discusses the common issues they face in the acquisition process, what makes a product worth investing in, how FBA investors can get value out of their portfolio brands, and what makes Perch different from other FBA aggregators.


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